Cookie Policy

01 What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website operators to make websites work more efficiently, to provide a better browsing experience, and to gather analytical information about how visitors use their sites.

Each cookie typically contains a small amount of data: the name of the website that placed it, the duration for which the cookie will remain on your device, and a unique identifier or value. When you return to a website, your browser sends back the cookies that belong to that site, allowing the site to recognize your device and remember certain information about your previous visit.

In addition to cookies, our website may use similar tracking technologies such as web beacons, pixel tags, local storage, and session storage. Throughout this policy, we use the term "cookies" to refer collectively to all such technologies unless otherwise specified.

02 How We Use Cookies

GuideFlow uses cookies for a number of important reasons. We use them to ensure our website functions correctly, to understand how visitors interact with our content, to remember your preferences, and to improve your overall experience on our site.

Specifically, we use cookies to:

• Enable essential website features and functionality to work correctly
• Remember your preferences and settings between visits
• Analyze how visitors navigate and use our website so we can make improvements
• Measure the effectiveness of our website content and pages
• Detect and prevent security threats, fraud, and unauthorized access
• Understand which pages, sections, or content types attract the most engagement
• Support the delivery of third-party analytics services we rely upon

We do not use cookies to serve targeted advertising, build advertising profiles, or track your activity across unrelated third-party websites for commercial advertising purposes. Our use of cookies is strictly limited to operating and improving our own website and services.

03 Categories of Cookies We Use

We organize the cookies used on our website into the following four categories, consistent with widely adopted cookie classification standards:

04 Specific Cookies on Our Site

The following table provides details about the specific cookies that may be placed on your device when you visit our website. This list is reviewed and updated periodically as our website and third-party integrations change.

This table represents the cookies most commonly placed during a typical visit. Additional cookies may be introduced as we update our website or integrate new tools. We will update this table to reflect significant changes.

05 Third-Party Cookies

Some cookies placed on our website are set by third-party services that we use to operate or improve our website. These cookies are placed and controlled by those third parties, not by GuideFlow, and are subject to their own privacy and cookie policies.

We use Google Analytics to collect aggregated, anonymous data about how visitors use our website. Google Analytics places cookies on your device to track session information, page views, and user interactions. The data collected is anonymized and used only to help us understand website performance and visitor behavior. Google's use of analytics data is governed by their Privacy Policy, available at policies.google.com/privacy.

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

From time to time, our website may incorporate scripts or embed content from third-party platforms such as video hosting services, social sharing tools, or customer support widgets. These integrations may place their own cookies on your device. We aim to minimize the use of such integrations and will update this policy when new third-party tools that use cookies are introduced to our website.

We are not responsible for the privacy practices of third-party services. We encourage you to read their respective privacy and cookie policies before engaging with any third-party content embedded on our site.

06 Session vs. Persistent Cookies

Cookies differ in how long they remain on your device. Understanding this distinction can help you make informed choices about your privacy preferences.

Session cookies are temporary cookies that are stored only for the duration of your browsing session. They are automatically deleted from your device when you close your browser. Session cookies are used primarily to maintain the functional continuity of your visit, such as keeping you logged in as you navigate between pages or preserving form data you have entered.

Persistent cookies remain on your device for a specified period after your browsing session ends, or until you manually delete them. The duration of each persistent cookie is determined by its purpose and is indicated in the cookie details table in Section 4. Persistent cookies are used for purposes such as remembering your preferences between visits and collecting analytics data over time.

In all cases, we aim to set cookies with the shortest practical duration necessary to fulfill their stated purpose. We do not retain cookie data for longer than is necessary or proportionate to the purpose for which it was collected.

07 Your Cookie Choices

You have meaningful control over the cookies placed on your device when you visit our website. There are several ways you can manage your cookie preferences:

When you first visit our website, you will be presented with a cookie consent notice that allows you to accept or decline non-essential cookies. Your preference will be saved in a consent cookie so that we do not ask you again on subsequent visits. You can revisit and update your cookie preferences at any time by clicking the cookie settings link in our website footer.

All major browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, accept only certain types of cookies, or to notify you when a cookie is being placed. See Section 8 for browser-specific instructions.

For third-party analytics services, you may be able to opt out using tools provided by those services directly. For example, Google Analytics offers a browser add-on for opting out of tracking. Additional opt-out mechanisms for digital advertising are available through the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org).

08 Managing Cookies by Browser

You can manage cookie settings directly within your web browser. Each browser provides its own mechanism for controlling cookie preferences. Below are links and instructions for the most commonly used browsers:

If you use multiple browsers or devices, you will need to manage cookie settings separately on each one. Clearing your browser's cookies will also remove your saved cookie consent preference, meaning you may be asked again for consent on your next visit to our site.

09 Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and we do not currently alter our data collection practices in response to DNT signals from your browser.

We will continue to monitor the development of DNT standards and adjust our practices accordingly if a widely accepted framework is adopted. In the meantime, you can use the cookie management options described in Sections 7 and 8 to exercise control over your tracking preferences on our website.

10 Cookie Consent

In jurisdictions where consent is required before placing non-essential cookies, such as within the European Economic Area under the ePrivacy Directive and the General Data Protection Regulation, we will request your explicit consent before placing any optional or analytics cookies on your device.

Your consent is collected via our cookie consent banner when you first visit our website. Strictly necessary cookies do not require consent as they are essential for the website to function. Your consent applies only to the optional categories of cookies as defined in Section 3 of this policy.

You may withdraw your consent at any time by updating your cookie preferences through the cookie settings option in our website footer. Withdrawing consent does not affect the lawfulness of any cookie use that occurred prior to your withdrawal.

11 Impact of Disabling Cookies

You have the right to disable cookies at any time, and we respect that choice. However, it is important to understand that disabling certain categories of cookies may affect your experience when using our website.

The website may not function correctly. Core features such as page navigation, form submissions, and security protections depend on these cookies. We recommend against disabling strictly necessary cookies.

We will be unable to collect anonymous usage data that helps us understand and improve our website. This will not affect your ability to browse or use the site, but it does limit our ability to identify and fix issues or improve the content we offer.

The website will not be able to remember your preferences between visits. You may need to reset your display preferences or language settings each time you visit our website.

Some third-party features or embedded content may not function as intended. Third-party analytics services will be unable to collect data about your visit. This will have no direct impact on your use of GuideFlow's core website content or service information.

12 Changes to This Policy

We may update this Cookie Policy from time to time as our website evolves, as we adopt new technologies, or as legal requirements change. When we make updates, we will revise the effective date shown on this page and, where appropriate, notify you of significant changes through a notice on our website.

Changes to this Cookie Policy become effective when they are posted on this page. Your continued use of our website after any changes to this policy constitutes your acknowledgment of the updated terms.

If new cookies are introduced to our website that require your consent, we will update our consent mechanism to reflect those additions. We encourage you to review this Cookie Policy periodically to stay informed of how we use cookies and related technologies.